Posted
Background
Phoenix Performance Centre stand by one philosophy; Educate, Motivate, and get results. All their staff are qualified in Strength and Conditioning and muscular structural balance. We work hard and invest heavily in to our own training and education so that we can offer you the very best and up-to-date training information.
Aim
The aim for this re-brand was not to completely change the face of their company but to simply evolve their current branding.
Workflow
Phoenix Performance’s Old Branding
Design Process – Sketch of Concept
Design Process – Creating Circular Curves
Design Process – Pathfinding
Logo Comparison
