So Good Summer
From campaign branding and bespoke merchandise to event graphics, website development and interactive competitions, we brought Meantime Brewing's So Good Summer to life across design, print and digital.
The Campaign
Bringing together Meantime's biggest consumer passion points - food and sport. So Good Summer united the brand's collaboration with talkSPORT and food festival partnerships, including FUME, WingJam and RibFest.
We supported with creating a distinctive visual identity that could connect multiple partnerships, activations and experiences under one recognisable campaign.
Campaign Visual Identity
We created a bold, flexible visual identity that stayed true to Meantime's master brand language while giving 'So Good Summer' a personality of its own.
Built around a distinctive campaign lockup, expressive typography, vibrant colours, playful icons and repeatable patterns, the design system was made to work across every touchpoint. Becoming the creative foundation for the entire campaign.
Merch & Print Production
From T-shirts and bucket hats to foam fingers, bespoke sunglasses and stickers, we designed and managed the production of a collection of bespoke branded merch.
With design and print production handled under one roof, every item was considered from concept through to finished product, ensuring the campaign looked just as good in people's hands as it did on screen.
POS & Event Signage
We brought the campaign into pubs, festivals and events through a range of branded materials, including bunting, beer coasters, flags, printed banners and digital signage.
From small-format print to large-scale event graphics, every piece carried the same distinctive identity, creating a consistent and recognisable campaign presence.
Social & Digital Assets
We developed a collection of social stickers and digital graphics, extending the campaign's playful visual language into Meantime's online content.
Designed to work across photography, video and social channels, the assets gave Meantime and its partners a flexible toolkit to keep the campaign looking consistent throughout the summer.
Campaign Website & Data Capture
We designed and developed a dedicated campaign landing page, bringing together Meantime's summer partnerships, promotions and competitions in one branded digital experience.
Built with first-party data capture in mind, the website provided a central destination for customers to explore the campaign, enter competitions and engage with Meantime throughout the summer.
Gamified Competition Experience
We took competition entry beyond the standard form by reskinning and integrating a Flarie game into the campaign experience.
Using the So Good Summer visual identity, we transformed the game into a playful, branded challenge where participants could win instant prizes and enter a larger prize draw. A more engaging way to take part, combining gamification, competition mechanics and first-party data capture.
Different disciplines. One joined-up campaign.
From a single campaign identity to merchandise, event signage, digital experiences and everything in between, So Good Summer brought together the full breadth of Vektor's expertise.
With design, print and digital working together, we could carry one creative direction across multiple formats, maintaining consistency and taking care of the details from concept through to delivery.
One creative direction. Multiple disciplines. Every touchpoint considered. That's what Vektor is all about.